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How to get more people to sign up, and keep them subscribed to your list long...
Do you want more email subscribers and readers?What is stopping your list from growing?How do you keep people from leaving?I will tell you there is always something you can improve when it comes to...
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The Key to Attention and Engagement
Ollie’s needs are simple, yours might not beWhat is the secret of getting a person’s attention? Why do some people seem to be able to get anyone to take their call, while other people seem cursed with...
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10 Months to 10,000 Page Views Per Month
Maker Hacks DashboardHow long does it take a new site, in a new niche to get to 10,000 monthly page views?Turns out it can take 10 months, without taking much of your time.Let me tell you how I did it,...
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Productise for Business, Profit and Productivity
Productising not commoditisingConsulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making...
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10 things I have learned about business and start-ups over the last 10 years
It’s 10 years since the end of Performancing, and I just had a work anniversary at Copyblogger/Rainmaker Digital, so what have I learned in the last 10 years?You’re not the customer – Empathy is...
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Getting Started Vlogging Using Your Smartphone
Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look!Yes, despite my shyness and allergy to...
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Authority Websites: Show AND Tell
Authority Pro WordPress ThemeIt’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to...
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Why prospects believe you are expensive and what to do about it
I am not immune to seeing price over value 😉When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts.“They don’t understand!”, we say.But it is...
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My Search Results were Hacked (How to Detect and Fix it)
There is a new website hack going around (well, new to me). Here is how to tell if you are hacked, and what to do to fix it! TL;DRIf you just want to get to the punchline, the TL;DR is the hack targets...
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Don’t Buy Into the Email Marketing Hype
Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions, then passing along those “learnings” as advice.Read on and I...
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Earn More Money as a Content Creator, Without YouTube Ads
Exposure doesn’t pay content creators landlords! Are you secretly sad to see your competition seemingly swimming in ad dollars while you struggle to get more than a few clicks? Do you get frustrated...
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3 Most Dangerous Social Media and Influencer Myths
Social Media, and in particular the “Influencer” phenomenon has generated many myths, lies and half-truths, but lately there are three huge ones that have been getting me annoyed. Yes, yet again I am...
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Remember, It’s Not Yours
My wife told me about three huge Instagram accounts that were shut down lately due to impersonators, where the company sided with the scammers. Only one eventually got their account back, and that was...
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Blog Branding: How Niche is Too Niche for a New Blog?
We often talk about finding a niche for your project – to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But how niche is too niche? Years ago I wrote a series on...
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Where Advertising Fits with Content Marketing
There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic. It’s true that there are a lot of success stories...
View Article10 Reasons Your Outreach Sucks (and How to Fix it)
Recently I got yet another one of those link-begging emails. You know the ones. “Hey [insert name] I want a link to my website because you wrote about [paste link here] k, bye”– Some stranger The...
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Should you show features or benefits?
Jason Cohen on Twitter Should you show features or benefits on your sales pages? Jason Cohen asked this on Twitter and I replied there but, as usual, I discovered I had more than the limited...
View ArticleDo you have a platform, product or a business?
Many people in the hobby niches I hang out in seem to be successful in business but aren’t. Not really. I’m including my own side projects in that right now, but I am hoping to correct this very soon....
View ArticleWill you still love me on email 64?
Would you rather eat chicken tonight or have fresh eggs for years? As marketers, there is a tendency to base our decision making on the next sales target, pleasing our boss, or scarcity thinking....
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Join me in our Mastermind?
Over a decade ago I ran a course called Authority Blogger. It was a great deal more successful than I anticipated, in fact many of the students of that course are still my friends today. Authority...
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